The Airseller

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 The Airseller

Hawa Badlo initiated with a bang, thanks to a social experiment video “THE AIR SELLER” wherein an emcee took on the New Delhi streets trying to sell canned ‘fresh air’. The idea was to test the acceptance of Delhities towards packaged fresh breathing air similar to packaged drinking water amidst Delhities. The video went viral and was covered was covered by more than 60 national and international publications, over digital and print media. The video clocked more than 72k of accounted views on Hawa Badlo’s social media channel, and the video was also shared vigorously on messaging apps.