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Taking our digital initiatives a bit higher , a video was created which integrated with viral Pokemon game, the video showing the craze about the game and how people were addicted to it. Later on there was a twist to the tale as it showed one of the most sought after character in the game Pikachu gets killed due to the pollution and the person trying to catch it is letft in despair. The video tapped on the virality of the game to deliver a powerful message on how our loved and cared ones are under threat. The video gathered over four hundred thousand views on digital platforms had iternational media giants like Huffington Post cover it